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Bronfman Rothschild Summer Reading List 2018

With summer in full swing and the 4th of July just around the corner, many of us may looking to fill up our reading lists for the months ahead. Quite a few members of the Bronfman Rothschild team are avid readers, we thought we’d share some of their favorites below. Enjoy!

“Shoe Dog” by Phil Knight

Recommended by Tim Hughes, CFP®, Director & Principal

Phil Knight’s Memoir, Shoe Dog, focuses on the earlier, less glamourous days of Nike—how he started the company by selling running shoes from the trunk of his car, how Nike was on the verge of failure on so many occasions, and how, through it all, he built Nike into one of the largest companies in the world.

The book is a fun and at times humorous read. Phil Knight opens up about his faults, the process through which he selected his team of business partners and manufacturers, and how he eventually earned the trust of investors and athletes.

Shoe Dog is a book about business and entrepreneurial spirit more than finance, and for those that enjoy stories about fortune favoring the bold.

“The Four” by Scott Galloway

Recommended by Grant Ruder, CFP®, Director & Principal

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, delves into the crucial components of these influential companies. Instead of delving into lengthy background information, Galloway discusses each company’s strengths, weaknesses, and opportunities in today’s world, using data and facts from his in-depth research.

Galloway is outspoken about the (sometimes dubious) decisions and actions of technology leaders, making for a compelling read that informed me about the realities of the current technology landscape, while offering clues as to what the future might have in store. With a thorough examination of what makes these companies successful and how they have changed the business world, this book should really resonate with anyone who is interested in learning more about the future of tech companies.

“Deep Work” by Cal Newport

Recommended by John Wolff, CFP®, AIF®, Director & Principal

Deep Work: Rules for Focused Success in a Distracted World is a two-part book that first discusses the huge benefits that result from the lost art of ‘deep work’ ethic, then follows with a series of rules to help train your mind to work in this way. Newport points out that this “ability to focus without distraction on a cognitively demanding task” is becoming almost extinct in today’s world because of the cluttered frenzy caused by social media and our other types of digital technology. The book also features several stories in which people have met astounding success through practicing this skill, showing just how powerful it can be in the blur of our daily lives.

Most of us can relate to the distractions of everyday life, with Bloomberg, texts, emails, calls, social media and many other distractions, we are surrounded by technology meant to divert our attention.  The guidelines laid out in the book helped me to organize myself, my thoughts, and my time, to be able to focus deeply on whatever I am working on, I consider it a truly great read.

“The Millionaire Next Door” by Thomas J. Stanley and William D. Danko

Recommended by Jenn Moss, CPA, CFP®, Senior Client Associate

The Millionaire Next Door is primarily a book about who the wealthy are in this country, how they get there, and how they stay there. The book takes lessons from wealthy individuals and applies them to anyone looking to be an accumulator of wealth, touching on the importance of a budget and challenging the concept of “keeping up with the Joneses” as a measure of success. This is a great book for those getting established in their career who are figuring out their budgets and how they see their lifestyle shaping up. The concepts are relatable because the book models the behaviors of people who have been in common situations and have had the same success you may desire.

Bronfman E.L. Rothschild, LP is a registered investment advisor (dba Bronfman Rothschild and Bronfman Rothschild Wealth Advisors). Securities, when offered, are offered through an affiliate, Bronfman E.L. Rothschild Capital, LLC (dba BELR Capital, LLC), member FINRA/SIPC.
This information should not be construed as a recommendation, offer to sell, or solicitation of an offer to buy a particular security or investment strategy. The commentary provided is for informational purposes only and should not be relied upon for accounting, legal, or tax advice. While the information is deemed reliable, Bronfman E.L. Rothschild, LP cannot guarantee its accuracy, completeness, or suitability for any purpose, and makes no warranties with regard to the results to be obtained from its use. Past performance does not guarantee future results. 
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